Welcome to module Two


Clearly defining our ‘why’, desired impacts, roles, teamwork theory and other frameworks that will drive our startup projects from the core.














Why purpose?


Whilst we’re absolutely certain you want to be ‘getting on’ with your social enterprise, it’s absolutely critical that we build a solid base and help you develop the right mindset to see you move forward and succeed. This module really focusses on ‘purpose’ and not only asks you to define it, but reflect on the way you communicate it as part of your story.

Take a listen to this podcast report we put together on Why Defining Your Purpose Is Essential In Creating Positive Social Impact.

Do any of the insights really stand out?


Recap on the key lessons you learnt during the workshop with Danielle. Whilst completing the tasks she set us, take a listen to the interview we did with Danielle, where she discusses important traits of purpose-led leaders, as well a tools and processes to turn challenges into opportunities.

Post your purpose in the Facebook group.




Danielle Duell of People With Purpose posed us the following questions to help us design our purpose:

  • Why does our organisation exist?

  • Why is that important?

  • Why does it need to exist?

  • What would happen if your business went away?

  • What impact could your business make better than anyone else?

  • What problem does your business solve now?

  • What problems might your business solve in the future?

Action + Impact + For whom = Great purpose statement

Complete the People With Purpose ‘Purpose-Led Strategy On A Page’ and the ‘Purposeful Life Plan’ which will be sent to you in an email.

Please note, Danielle has requested these documents be used for personal use only and are not for distribution.



Watch ‘5 Keys To Success For Social Entrepreneurs’ by Lluis Pareras.

Do you agree with Lluis’ keys?

Imagine two other people in Brisbane had your exact idea.

How is your attitude different to theirs?

How will you execute your idea successfully?


In this short article, Iza Kavedžija explains The Japanese Concept Of Ikigai - Why Purpose Might Be A Better Goal Than Happiness.

Whilst ‘achieving’ Ikigai is a far off dream for many people in this world, aiming for it, especially when getting your social enterprise off the ground is well worth it. Looking at this from a personal perspective in relation to your project, where do you currently sit?

Image  source .

Image source.


Quickly map out your existing social enterprise, alongside the personal skills you bring to your role on the team.

  • Where do your strengths lie, both individually and as a social enterprise? What are you good at? Getting some cues from a SWOT analysis may help.

  • Why does the world need what you’re doing? What’s the point of your enterprise?

  • What skills do you have that people would pay you for? What will your revenue streams be for your enterprise? How might you expand the number of revenue streams, or alternatively focus in on those which provide highest return for least effort?

  • What do you LOVE, adore and have a passion for? What makes you feel excited... what’s something you look forward to doing?

Start with why.

Simon Sinek’s now famous Golden Circle (shown below) has helped a lot of people understand the importance of starting with why. Take a look at the video.

Have you jumped to (and subsequently fallen in love with) a particular process, technology, material or ‘solution’ without really understanding why?


Every organisation on the planet knows WHAT they do. These are the products they sell or the services they offer.


Some organisations know HOW they do it. These are the things that make them special or set them apart from the competition.


Very few organisations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organisation exists.

Why_Module 2.png


Whilst we’ll touch on branding and marketing at a later date, now’s a good time to revise your current communication material.

How well do you communicate your why throughout your website, social media channels, during your pitch etc?

Does your ‘why’ resonate with your target market?

Has it been constructed into a well crafted story?

Remember, you don’t have to please everyone! Find your market and get feedback!

The surprising truth about what motivates us.

Take a look at the RSA Animate video about Dan Pink’s book called Drive…

How may this change the way you collaborate with people?

How might you use purpose to attract the right talent, partners and investors?

When solutions come too quickly.

In the next Module, we’ll explore some of the common mistakes people make when practicing human centred design. As humans, it’s ever so natural for us to jump to ‘solution mode’, wanting to fix things instantly... the problem is, that in many cases, we fail to properly understand and define the problem we’re trying to solve and therefore spend great amounts of time developing our ideas, to later discover they’re not properly tackling the problem we set out to solve... more on this later...

How well do you actually understand the problem you’re addressing?



In Theodore Levitt’s ‘Marketing Myopia’ article, we are reminded of the importance of making our own luck... Check out the short video or find a copy of the full article to explore further.


“The railroads serve as an example of an industry whose failure to grow is due to a limited market view. Those behind the railroads are in trouble not because the need for passenger transportation has declined or even because that need has been filled by cars, airplanes, and other modes of transport. Rather, the industry is failing because those behind it assumed they were in the railroad business rather than the transportation business. They were railroad oriented instead of transportation oriented, product oriented instead of customer oriented”.

Belbin’s Team Roles.

By now, you’ll see a common theme starting to emerge in the first modules which focusses on developing the right entrepreneurial mindset.

In Meredith Belbin’s book Team Roles At Work (2010), we are again reminded of the importance of the right attitude and behaviour, whilst getting a framework to help us understand typical team roles. The table below is from the book.

“What matters most, given a fair field of adequately qualified candidates, is how the person is going to behave,” says Belbin.

Source  image

Source image


Whether you’re setting up your enterprise by yourself or have various co-founders, you won’t be unfamiliar with teamwork. And either scenario will still see you interacting with a range of people, outsourcing work and dealing with the ‘beauty’ of unpredictable people and behaviour.

When we begin to understand different team roles and learning styles, it can help explain certain behaviours and also help us adapt to the way we manage, collaborate or communicate with different people. This can help both our efficiency and effectiveness.

  • Whether working by yourself or in a team, define the different roles required to effectively run your enterprise. What jobs will need to be completed? What skills and experience are required?

  • How do these different jobs align with the natural strengths and experience of your team?

  • Where are there gaps in your team and skills?

  • Which skills will you need to learn or outsource to complete effectively?

Understanding you.

Myers-Briggs. You know the name right? The famous personality test which has commonly been used when hiring people or simply to understand how you fit into teams. In the MBTI Manual: A Guide to the Development and Use of the Myers-Briggs Type Indicator, they discuss a range of differences in personalities. Are you an extrovert or introvert?

How do you interpret information?

Do you use logic when making decisions or first look at the people and circumstances?

Do you prefer to decide on something or stay open to new options?

Image by  Jake Beech.

Image by Jake Beech.

Take the quick test

This quick online test will give you an indication of which type of personality type you possess. How you use and interpret the individual and team results are really up to you. Only do it if you think it will be useful! What we’re suggesting, is that by better understanding yourself and team members, your enterprise journey may be made that little bit easier.

But also understand that the MBTI also has received strong critique for you to consider:

Learning styles. 

In ‘The Manual Of Learning Styles’ (1992) by Honey and Mumford, four key learning styles are discussed, all of which are part of the natural flow of completing a task or project. When you understand your learning style/s (some of us have an equal mix of them all, and for others we have dominant learning styles), and the learning styles of those of your team, you ability to work more efficiently and effectively improves.

When you are learning a difficult card game, do you prefer to listen to all the rules first, or play a practice round?



Take a guess at your dominant learning style, then complete the Honey Mumford Learning Style Questionnaire. Do you agree with the results? Share the outcomes with your team. How might you decide on tasks or explain ideas in the future?

You may also want to take a quick look at the iPersonic personality test, which will provide further insights into the ways you may work and the potential behaviour of team mates.

Managing projects.

In Scott Belsky’s book, Making Ideas Happen, he presents a simple equation: Creativity x Organisation = Impact. You may be highly creative (100) but highly unorganised (0), so your impact will be.... yep, 0 (100 x 0). If you’re keen to become more organised and efficient, borrow the book and read Belsky’s ‘Action Method’ which provides strategies to help you create more impact.



Whilst a good old GANTT chart on your office whiteboard can be a fantastic way to break down goals, visualise your week and get things done, there’s been a flood of new websites and apps to help you be more efficient. Here are a few standouts you may want to check out:

  • Slack ‘is the foundation for teamwork.’

  • Trello ‘lets you work more collaboratively and get more done.’

  • TeuxDeux ‘is a simple, designy to-do app.’

  • Wunderlist ‘is the easiest way to get stuff done.’

Get organised and get shit done. But... do remember, that everything worthwhile takes time. Take a look at Debbie Millman’s talk below.

Aligning expectations.

Unmet expectations = disappointment.

By exceeding expectations and over delivering, it’s likely that you will please whoever it is that expected something of you. We all know this. So it’s worth us spending the time to understand the expectations of our team, beneficiaries, clients, community and key stakeholders involved in our project. Here’s a few quick questions to revise:

  • How will you communicate, through what means?

  • Where does everyone’s expectations lie over different time periods?

  • How often will you meet, or ship a product or get a task done?

  • What is considered the appropriate time to respond to emails?

  • What specific roles and responsibilities will each of you have?

  • Where do you draw lines in the sand as to what is unacceptable?



In our podcast with Aline Laucke, Aline shares key research and learnings on how setting up as a for-profit versus not-for-profit organisation can greatly affect the way you are perceived by a range of stakeholders, and therefore you ability to create strong positive impact.

Take a listen then reflect on how you could best be structured.

Recommended books

If you spend time commuting, audiobooks are a great way to continue learning and challenging your perspectives. Have you read any of these yet?

Good luck Elevators!

We’ll look forward to seeing the progress you have made next week. Please remember that by sharing your progress and asking for information, feedback or advice on the Facebook group, but remember to give first. By simply writing down your week’s goals in a public place, you may find that your weekly progress is accelerated...


The information contained within this Elevate+ Module is intended solely for you and we kindly ask that you do not email, distribute, copy, modify or print this document.

You retain sole responsibility for actions and decisions, regardless of whether they are based on options or suggestions provided by Impact Boom. Any information contained should not be construed as legal advice.

Thank you for the fantastic energy you bring to the Elevate+ cohort.